⚠ Partner Meeting — Sunday April 26 • Vendor Calls — Monday April 28

Pre-Meeting Briefing

Proforma comparison — open questions for all vendors — partner agenda — Monday action plan
✓ LOI Signed Apr 20 ⚠ EL quotes expire Apr 30 ✕ GC not selected yet ⚙ Newtek SBA 504 active
Proforma Comparison
Our model vs Kevin's Speed Queen proforma
Kevin's proforma (sent Apr 21) uses different assumptions than our model. Understanding the gaps is critical before deciding between EL and SQ.
Bottom line first
At 4 turns/day, Kevin's SQ proforma shows $7,965/mo net vs our model's $3,637/mo net (SBA 504). Kevin's model looks better because he assumes lower labor ($7K vs our $13.8K), higher utilities ($15.5K vs actual $5.9K), uses a TOUCH Cycle Modifier (+12% revenue), and includes WDF. Stripping out the assumptions that differ, the underlying revenue potential is similar — the equipment choice matters less than the financing structure.
Line Item Kevin's SQ Proforma
(41 washers, 4T/day)
Our EL Model
(44 washers, 4T/day)
Difference & Notes
Machine mix
Washer count41 (4×100lb, 4×80lb, 6×60lb, 13×40lb, 14×30lb)44 (10×85lb, 10×65lb, 15×45lb, 9×30lb)SQ has 3 fewer washers but bigger top-end (100lb)
Avg vend price$3.50–$18.50 (Kevin's market assumption)$7.82 (confirmed current Bubbles prices)Our prices are CONFIRMED. Kevin's are estimates.
Income (monthly, 4 turns/day)
Washer income$38,122$41,853EL earns $3,731/mo more from washers
Dryer income$17,155 (45% ratio)$16,741 (40% ratio)Kevin uses 45% vs our 40%. Ask Kevin which is accurate for gas dryers.
TOUCH Cycle Modifier$6,633 (+12% add-on revenue)$0 (not in our model)What is this? Is it a Speed Queen-specific upsell feature?
WDF income$5,400 (150 lbs/day @ $1.50)$0 (excluded — conservative)Our model intentionally excludes WDF as conservative baseline. Add $75.6K/yr if WDF launches Day 1.
TOTAL INCOME$67,309/mo$58,595/moGap: $8,714/mo — almost entirely explained by TOUCH modifier + WDF + 5% dryer ratio
Expenses (monthly, 4 turns/day)
Utilities$15,477 (25% of W+D)$5,850 (confirmed actual bills)Kevin's formula overestimates by $9,627/mo. Gas dryers are cheap to run. Use actual Kevin Cheung bills.
Rent + CAM$19,970$19,970Same ✓
Labor / Cleaning$7,000 (formula assumption)$13,800 ($12K + 15% payroll tax)Kevin's $7K is likely too low for a full-service attended store in NoVA. Our $13.8K may be high. Reality probably $9–11K. Clarify staffing plan.
Insurance$1,346 (2% of gross)$1,000Similar
Advertising$673 (1% of gross)$500Similar
Card processing$0 (not in Kevin's model)$1,465 (2.5% of gross)Kevin omits card fees. Add this regardless of equipment.
TOTAL EXPENSES$46,477/mo$46,917/moSimilar totals — but very different assumptions inside
Cash flow & debt service
CF before debt (4T)$20,832/mo$11,678/moGap driven almost entirely by TOUCH modifier ($6.6K), WDF ($5.4K), and utility assumption
Debt service — Kevin's model$12,867/mo (6.5%, 9yr, 30% down = $450K)30% down requires $450K equity ($112K/partner). Very different from SBA 504.
Debt service — Newtek SBA 504$8,041/mo (10% down = $312K, 25yr amort)SBA 504 cuts monthly payment by $4,826 vs Kevin's financing
Debt service — EL Clean Funding~$11,915/mo (after 9mo deferral, equipment only)
NET INCOME (4T/day)$7,965/mo ($95K/yr)$3,637/mo ($43.6K/yr) — SBA 504
–$237/mo if EL Clean Funding
Under SBA 504, EL is positive. Under Kevin's financing, EL barely breaks even. Financing is the dominant variable.
Return on equity (4T)21% on $450K14% on $312K (SBA 504)SBA 504 requires $138K less equity upfront
The three things that explain the entire gap
1. TOUCH Cycle Modifier (+$6,633/mo)
Kevin adds 12% for a Speed Queen premium cycle feature. If real, this is significant. If EL Clarus Vibe has an equivalent, our model understates income by $6.6K/mo. Confirm with both vendors.
2. Utilities ($15.5K vs $5.9K actual)
Kevin's 25%-of-income formula is wrong for this store. Kevin Cheung's actual bills confirm ~$5.9K/mo. Kevin's model overstates costs by $9.6K/mo — this inflates expenses but nets out in CF before debt.
3. Financing structure ($4.8K/mo)
Kevin assumes 30% down, 6.5%, 9yr. Newtek SBA 504 is 10% down, ~$8K/mo. This single difference flips the deal from "negative at 4T" to "positive at 4T." Financing is the most important variable.
Open Questions
Speed Queen — Kevin Wilkerson (Hynes & Waller)
Contact Monday: kevin.wilkerson@hynesandwaller.com • 301-442-0800
Proforma & financial questions
  • 1What is the TOUCH Cycle Modifier? Your proforma adds 12% (~$6.6K/mo) for this. Is it a Speed Queen-specific upsell feature on the machine menu? Does it require customer action or is it automatic? Does Electrolux have an equivalent?
  • 2Vend prices — your proforma uses $3.50/30lb → $18.50/100lb. Are these what you recommend we charge, or placeholders? Current Bubbles prices are $4.75–$11.00. Would you adjust upward with new machines?
  • 3Dryer ratio — you use 45% of washer income. We've been modeling 40%. Kevin Cheung's actual store — do you know what ratio he achieves?
  • 4Utility assumption — your 25%-of-income formula shows $15.5K/mo. Actual bills from Kevin Cheung are $5.9K/mo total (gas $1.25K + electric $1K + water $3.65K). Since we're using gas dryers, which figure is right for our proforma?
  • 5Your financing (6.5%, 9yr, 30% down) — does Hynes & Waller or Alliance Laundry Systems have a financing arm? We're pursuing Newtek SBA 504 (10% down, ~$8K/mo). Can you quote an SBA-compatible financing scenario at 10% down for the proforma?
Quote & equipment questions
  • 6“Long row” alternate layout quote — requested April 21. All washers down the center in 2-3 bulkheads with a break for passage. When can we expect this? Need it before Monday decision.
  • 7Chemical/soap dispensing system — still awaiting vendor pricing. Do you have an ETA?
  • 8ProOzone installation cost — you said Terry would quote this. Has Terry confirmed an installation cost for the Series 8220 on top of the $7,500 already in the quote?
  • 9Water heater — your quote includes NatCo FlexFlame ($39,725). Does Electrolux's quote include an equivalent? If we go EL, do we need to add a water heater separately?
  • 10Your bundled construction ($450K) — is this Terry's estimate, or your own? Terry's separate estimate is $326,350. Why the $123,650 gap?
  • 11Service network in NoVA — who specifically is the Speed Queen service technician for our area? Response time SLA? Do you carry parts locally?
  • 12Quote expiry — does your quote have an expiry date? We need to decide by early May.
Open Questions
Electrolux — Patrick Jackson (Laundrylux)
Contact Monday: pjackson@laundrylux.com • 419-966-8544 • ⚠ Both quotes expire April 30 — confirm extension immediately
Quote & financial questions
  • 1Quote expiry April 30 — extend immediately. We are in active LOI and cannot commit by April 30. Request a 30-day extension to May 30 in writing.
  • 2Water heater not in your quote. The SQ quote includes a NatCo FlexFlame 94 system ($39,725). Do we need an equivalent for EL? What do you recommend and what does it cost? This needs to be added for apples-to-apples comparison.
  • 3Ozone system not in your quote. The SQ quote includes Pro O3 Series 8220 ($38,320 + $7,500 install). Can you price an equivalent for the EL setup?
  • 4Does Electrolux Clarus Vibe have a “TOUCH Cycle Modifier”? Speed Queen's proforma adds 12% revenue from a premium cycle modifier. Does EL have an equivalent upsell feature on the Clarus Vibe touchscreen?
  • 5135lb machines (4×ESD6135, $121,862) — are these genuinely necessary for our layout, or can we remove them to reduce cost? Revenue and utilization impact?
  • 6VA tax exemption — can Summit Operations Group LLC qualify for Virginia equipment tax exemption? That's $54,836 saved on the Duncan quote. Who do we contact and how long does it take?
Financing & installation questions
  • 7Clean Funding formal term sheet in writing. We have verbal: 7.5%, 120mo, 6mo deferred + 3mo interest-only. What is the actual monthly payment after the 9-month deferral period? Are bulkheads, card system, and furniture also financeable?
  • 8Down payment requirement for Clean Funding — is it 20-30% of equipment cost only, or total project cost? How does this interact with the Newtek SBA 504 we're pursuing?
  • 9Stephen (B&G Construction) site visit — did Stephen visit Bubbles on April 15? Did he share any initial feedback on scope or concerns? Where does his estimate stand relative to Terry's $326K?
  • 103D layout — you mentioned it was in progress as of April 14. Where does that stand?
  • 11Laundroworks kiosk Spanish language support — our customer base is ~30% Hispanic. Does the VAC kiosk and LaundryCat app support Spanish? Is it configurable?
  • 12Installation — your quote notes "Install" as a line but shows $0. Does installation come from Terry's $326K, or is there a separate Laundrylux installation team?
Open Questions
Contractors — decision due Sunday, calls Monday
Terry's Laundry Equipment Rigging & Installation
Rodney Terrell • 301-877-1599 • terodney2@aol.com
  • 1Workload & schedule. How many concurrent jobs are you running? Can you genuinely commit to a November 1 start at 6174 Arlington Blvd?
  • 2Materials included? Your estimate appears to be labor and trades only. Does it include materials — pipe, wire, concrete, tile, fixtures? If not, what's the estimated materials cost?
  • 3Suite 5 + Suite 6 or just Suite 5? Your estimate covers retool of Suite 5. Does it also include demo and buildout of Suite 6 (1,825 SF vacant space)?
  • 4Plans & Permits = $0. Falls Church almost certainly requires stamped A&E drawings for this MEP scope. Do you have a licensed architect you work with? What's the realistic permit cost?
  • 5Machine-agnostic? Your estimate is based on the EL layout (44W + 24D). If we go Speed Queen (41W + 24D, long row layout), does your pricing change?
  • 6Timeline. Start Nov 1, 2026 → when do we open? What are the major milestones (demo done, plumbing rough-in, electrical rough-in, machine installation, inspections, CO)?
  • 7Payment terms. Deposit percentage? Draw schedule? Retainage?
B&G Construction LLC — Stephen Buchanan
703-489-9470 • stephen@bgconstructionllc.com • Lic. #2705175122
  • 1Design contract decision needed Sunday. Turnkey (A&E included in your scope) or separate architect? What is the retainer amount to start?
  • 2Manassas reference project. Can we visit before Sunday's meeting? This is the single best way to evaluate your work before committing.
  • 3Pre-construction deliverables. What exactly comes out of the 2-week pre-con phase? Utility verification report? Fixed-price GMP? Updated schedule? We need to understand what we're buying.
  • 4Range drivers. What moves the number from $465K to $540K? Is the primary variable plumbing scope, electrical panel upgrade, or finishes?
  • 5Fire protection exclusion. If Falls Church requires a sprinkler system upgrade when we remove the demising wall, how much does that add and how does it affect timeline?
  • 6November 1 start. If we sign a design contract by May 1 and pre-con runs through May 15, can you start construction November 1 and open by when?
  • 7Subcontractor markup & self-perform scope. What trades do you self-perform vs subcontract? What is your markup on subs?
Commercial Interior Contracting — Gary LaBlanc
703-928-9910 • Gary@commercialinteriorcontracting.com
  • 1References — still not received. Two laundromat projects completed in the last 3 years. This was requested and never provided. Required before any decision.
  • 2Materials included in $140/SF? Is this all-in (materials + labor + subcontractors + overhead + profit) or labor/trades only?
  • 3A&E scope. Does your $30-35K design fee include MEP engineering (mechanical, electrical, plumbing, gas drawings) or just architectural?
  • 4Fixtures & finishes list. We sent a detailed spec list (polished concrete, ADA bathrooms, UFO LED high bays, stainless fixtures, FRP walls). Have you reviewed it? Does it change your $140/SF estimate?
  • 5Current backlog. How many projects are you running concurrently? Are you available for a November 1 start?
  • 6Non-load-bearing wall confirmation. The demising wall between Suite 5 and 6 — does this need structural verification before you can confirm scope and pricing?
Partner Meeting
Sunday April 26 — Suggested Agenda
Decisions needed: GC selection is the most time-sensitive (Stephen needs an answer on his design contract). Equipment can still wait one more week.
1
LOI recap (5 min) — confirm everyone understands the final terms: $39/SF base, $13.37 NNN = $19,970/mo. Signed Apr 20. Regency getting formal approval this week, lease draft to follow. Credit pull (hard) coming for Andres and Enrique — return authorization forms.
2
Proforma reality check (15 min) — review SQ vs EL proforma side-by-side (this page). Key point: financing (SBA 504 at $8K/mo vs $12.9K/mo) matters more than equipment brand for cash flow. At 4T with SBA 504, both EL and SQ generate positive cash flow.
3
GC DECISION (20 min) — most urgent
• Terry's $326K: cheapest, but requires separate A&E, schedule risk (Andres' concern), and materials are unclear
• B&G $500K: turnkey design-build, 2-week pre-con locks price, Manassas reference visible, design contract ready to sign
• Gary LaBlanc $641K: most expensive, no references provided, no visit to their work
Recommendation for discussion: B&G if partners want single point of accountability. Terry if partners are comfortable managing A&E separately and monitoring schedule.
4
Equipment preference (10 min) — EL vs SQ. Full comparison at /comparison. Key open items: TOUCH Cycle Modifier explanation, water heater for EL, long-row SQ quote pending. Recommendation: don't decide yet — get pending info Monday, decide by end of week.
5
Financing (10 min) — Newtek SBA 504 ($312K down, $8K/mo) is active. G4-visa issue for Ricardo & Diana must be resolved — SBA 504 requires U.S. citizenship for all guarantors. Decision: pursue SBA 504 only (exclude Ricardo/Diana from guarantee), or parallel-track Clean Funding equipment loan?
6
Capital contributions confirmed (5 min) — with Newtek SBA 504 at $312K down: $78K/active partner (vs $112K with 30% down). Confirm each partner's maximum contribution and timing.
7
Monday action assignments (5 min) — see section below. Who calls whom on Monday morning.
Monday April 28
Action plan — who calls who and what to say
ContactWho callsAsk / ActionPriority
GC Selected (Terry or B&G)
Decision from Sunday meeting
AndresIf B&G: sign design contract, confirm retainer amount, request Manassas site visit. If Terry: confirm November availability, get A&E referral, confirm materials included.Day 1
GC Not Selected
Courtesy decline
Andres"We've selected a GC. We'll keep your contact on file." Short, professional.Day 1
Patrick Jackson (Laundrylux/EL)
pjackson@laundrylux.com • 419-966-8544
Andres1. Request quote extension to May 30. 2. Water heater pricing for EL setup. 3. Ozone system pricing. 4. Written Clean Funding term sheet. 5. VA tax exemption process.Morning
Kevin Wilkerson (H&W/SQ)
kevin.wilkerson@hynesandwaller.com • 301-442-0800
Andres1. Long-row layout quote. 2. TOUCH Cycle Modifier explanation. 3. Proforma redo at 10% down (SBA 504 compatible). 4. Chemical dispensing system update. 5. ProOzone install cost.Morning
John Georges (Newtek SBA 504)
jgeorges@newtekone.com • 516-254-7568
Andres + EnriqueConfirm all 4 guarantors added to portal. Clarify G4-visa impact on SBA 504 eligibility for Ricardo & Diana. What's the next required document?This week
Jessica Sena (Regency)
jessicasena@regencycenters.com
Andres via JakeReturn signed credit authorization forms (hard pull — both Andres and Enrique). Confirm formal approval timeline.Day 1
Jake Levin (KLNB)
jlevin@klnb.com • 202-909-6102
AndresCheck status of Regency formal approval. Ask about Suite 6 access for contractors who haven't visited yet. Ask about lease attorney recommendation (Brenda Henson).This week
NWFCU
Business@nwfcu.org • 703-709-8900 x4600
EnriqueFollow up on SBA department callback (reached out April 21). What loan products are available for veteran-owned laundromat acquisitions?This week
Justin Griffin (attorney)
Justin.Griffin@vasmallbusinesslaw.com • 804-505-0089
AndresConfirm VA tax exemption certificate process for equipment purchase. Ask about G4-visa passive investor impact on SBA guarantee structure.This week
Key decisions from Sunday that unblock everything else
GC selection — this is the most time-sensitive. B&G's design contract is ready now. Every week of delay pushes back the pre-construction timeline and risks the November 1 start.
SBA 504 + G4-visa — Ricardo and Diana hold G4 visas. SBA 504 requires all guarantors to be U.S. citizens. This must be resolved before the loan closes. Options: exclude them as guarantors (restructure ownership), find a non-SBA lender, or use Clean Funding equipment-only financing.